Perchd

Personal branding

Become the founder your buyers already trust

We run the strategy: positioning, audience and weekly direction on LinkedIn. A real person writes the words, and you decide how much of that person is you.

Start your brief See pricing

Companies we work with

  • 365 Aviation logo
  • Competitor Connect logo
  • Robinexis logo
  • 52%

    of B2B decision-makers spend an hour or more each week reading thought leadership.

    LinkedIn & Edelman
  • 75%

    of decision-makers say a piece of thought leadership led them to research a product they were not previously considering.

    LinkedIn & Edelman

What is founder personal branding?

It is building your public reputation, usually on LinkedIn, so it supports your company’s sales. Buyers research you before they reply, and decision-makers read what founders publish every week. A clear, consistent presence gives them a reason to trust you before the first call.

Read our research guide

How it works

We split the work into strategy and writing, so you pay for exactly the help you need and keep as much of your voice as you want.

  1. Interview

    Fifteen minutes of real questions: what you have built, who needs to hear it, and the take you have been too careful to post.

  2. Brand brief

    Your interview becomes a standing positioning brief: audience, angle, proof points and voice.

  3. Weekly content

    Specific angles every week. Write from the brief, edit our draft, or hand it to a dedicated writer.

  4. Measure and refine

    Performance read-outs shape next week’s briefs, with a full strategy refresh every quarter.

What’s included

Every plan includes positioning, weekly briefs and strategy refreshes.

  • Positioning

    Who you speak to, what you stand for and the problems you want to be known for solving.

  • Weekly briefs

    Angles, hooks and outlines tied to what is happening in your business that week.

  • Drafts in your voice

    First drafts on Pro and a dedicated human writer on Agency, checked for voice every time.

  • Engagement

    A comment strategy that builds reach and relationships, managed for you on Agency.

  • Performance read-outs

    What worked, what did not, and what changes next week because of it.

  • AI search monitoring

    Track how AI assistants describe you, so your positioning shows up in answers too.

Plans and pricing

From $79 per month. Switch plans at any time.

  • Ground level

    Starter

    For founders who write their own posts and want sharp direction.

    $79 / month

    • Strategy onboarding and brand brief
    • Weekly briefs: angles, hooks and outlines
    • Voice-consistency check before you post
    • Quarterly strategy refresh
    • LinkedIn plus one more platform
    Start on Starter

  • Halfway upRecommended

    Pro

    For founders who want a head start, not a blank page.

    $199 / month

    • Everything in Starter
    • A first draft for every brief, edited into your voice
    • Weekly performance read-out
    • Monitoring of how AI search describes you
    • Monthly async strategist review
    Start on Pro

  • The perch

    Agency

    For founders who want it fully off their plate.

    From $1,800 / month

    • Everything in Pro
    • A dedicated human writer paired to your brief
    • Comment and engagement management
    • Live strategist check-ins
    • Custom cadence, 3 to 5 posts a week
    Talk to us about Agency
Compare every feature

Want leads from your brand too?

Pair personal branding with our outbound sales agency and run both from one positioning.

See the sales agency

What is personal branding for founders?

Personal branding for founders is building a founder’s or executive’s public reputation, usually on LinkedIn, so it supports the company’s sales. It combines positioning, regular content and engagement with the right audience.

How much does personal branding cost?

Perchd plans cost $79 per month for strategy and weekly briefs, $199 per month with a first draft for every post, and from $1,800 per month for a fully managed service with a dedicated writer.

Is this just ghostwriting with extra steps?

No. The strategy layer (positioning, audience and weekly briefs) is the core product and is included on every plan. Who writes the final sentences is what changes as you move up.

Will the posts sound like me?

Yes. On Starter and Pro you finish the sentences yourself. On Agency, a dedicated writer works from your voice profile and your own words, not a generic template.

Is it only for LinkedIn?

LinkedIn is where most B2B founders start, but every plan includes at least one more platform, and the strategy itself is not platform-specific.

Questions about personal branding?

Tell us where growth is stalling and we will reply within one business day with a few questions and times for a call.

Ask us anything
Book a strategy call