Pricing
Simple plans. Flexible involvement.
Every personal branding plan includes the same strategy foundation. What changes is who holds the pen.
Plans
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Ground level
Starter
For founders who write their own posts and want sharp direction.
$79 / month
- Strategy onboarding and brand brief
- Weekly briefs: angles, hooks and outlines
- Voice-consistency check before you post
- Quarterly strategy refresh
- LinkedIn plus one more platform
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Halfway upRecommended
Pro
For founders who want a head start, not a blank page.
$199 / month
- Everything in Starter
- A first draft for every brief, edited into your voice
- Weekly performance read-out
- Monitoring of how AI search describes you
- Monthly async strategist review
-
The perch
Agency
For founders who want it fully off their plate.
From $1,800 / month
- Everything in Pro
- A dedicated human writer paired to your brief
- Comment and engagement management
- Live strategist check-ins
- Custom cadence, 3 to 5 posts a week
Outbound sales agency
A monthly retainer scoped to your market, target volume and channels. Add personal branding for founder-led outbound.
- Ideal customer profile and messaging
- Email and LinkedIn sequences
- Qualified meetings booked for your closers
Compare plans
Personal branding features by plan.
| Feature | Starter | Pro | Agency |
|---|---|---|---|
| Monthly price | $79 | $199 | From $1,800 |
| Positioning and brand brief | Included | Included | Included |
| Weekly content briefs | Included | Included | Included |
| Who writes the posts | You | You edit our draft | Dedicated writer |
| Performance read-out | Not included | Weekly | Weekly |
| AI search monitoring | Not included | Included | Included |
| Engagement management | Not included | Not included | Included |
| Strategist access | Quarterly refresh | Monthly async review | Live check-ins |
| Platforms | LinkedIn + 1 | LinkedIn + 1 | Custom |
How much does Perchd cost?
Personal branding costs $79 per month on Starter, $199 per month on Pro and from $1,800 per month on Agency. The outbound sales agency is a monthly retainer scoped to your market, volume and channels.
Can I switch plans later?
Yes, at any time. Most founders start on Starter or Pro and move to Agency once writing it themselves costs more than the price difference.
What is the difference between the plans?
Every plan includes the same strategy foundation. What changes is who writes: you on Starter, you editing our drafts on Pro, and a dedicated writer on Agency.
How is the sales agency priced?
As a monthly retainer based on your target market, the volume of outreach and the channels we run. Book a strategy call and we will send a proposal.
Can I combine personal branding and outbound?
Yes. Running both from one positioning is how we work best: your content builds the credibility your outbound relies on.
Pricing questions?
Tell us where growth is stalling and we will reply within one business day with a few questions and times for a call.